Marketing Specialist (Digital Focus)

Role Overview

We are seeking a Marketing Specialist with strong digital expertise to strengthen SCTbio’s brand presence and support business growth. This role combines strategic planning with hands-on execution across digital channels, ensuring measurable impact and alignment with company objectives.

Key Responsibilities

1. Digital Marketing & Website: 

   • Develop and execute metrics-driven digital marketing plans aligned with SCTbio’s strategic goals

   • Manage SCTbio’s website content, performance, and conversion optimization.

   • Implement SEO best practices to improve organic reach

   • Manage Google Analytics, Google Ads, and tracking dashboard

2. Email & CRM Marketing: 

   • Build and manage Mailchimp campaigns (segmentation, automation, analytics)

   • Coordinate CRM-driven workflows with BD to improve lead conversion 

3. Content Creation & Thought Leadership:

   • Support development of whitepapers, case studies, infographics, and technical content

   • Manage editorial calendar aligned to quarterly marketing themes

   • Help to create and draft short-form posts for the CEO and CBO

4. Social Media & Executive Visibility:

   • Plan and execute SCTbio’s LinkedIn content strategy, ensuring growth and engagement

   • Manage Management LinkedIn content calendars (2 posts/week per executive)

   • Monitor engagement and amplify thought leadership campaigns.

5. Webinars & Virtual Events:

   • Lead quarterly SCTbio webinars—topic planning, speaker coordination, promotion, and follow-up

   • Manage partner webinars with SCTbio’s current and future collaborators

   • Create landing pages, registration flows, and post-event analytics.

6. Conferences & Speaking Opportunities

   • Support SCTbio’s presence at key CGT conferences

   • Coordinate speaker submissions, abstracts, and scheduling

   • Prepare marketing materials, slides, and event announcements

7. Partner Co-Marketing

   • Collaborate with partner organizations on joint campaigns, press releases, and digital activities

   • Ensure brand consistency across co-branded materials

8. Business Development Enablement

   • Develop content kits: pitch decks, one-pagers, program brochures, case studies

   • Create targeted campaigns for BD prospecting 

   • Track attribution and support pipeline acceleration

9. Analytics & Performance

   • Own marketing KPIs and reporting (weekly, monthly, quarterly).

   • Provide actionable, data-driven insights to leadership.

10. Brand Governance

    • Ensure message consistency across all channels.

    • Maintain adherence to SCTbio’s messaging pillars and value propositions.

Qualifications & Skills

• Bachelor’s or Master’s degree in Marketing, Communications, or related field

• 3+ years in digital marketing (life sciences or B2B strongly preferred)

• Strong writing and content creation skills

• Experience with SEO, Google Analytics, Google Ads, Mailchimp, and CRM tools

• Understanding of biotech/ATMP or willingness to learn deeply

• Excellent communication (native or near-native English)

• Ability to manage multiple projects in a fast-paced environment

• Highly organized with strong attention to detail

Why Join SCTbio?

• Work in a dynamic, innovative biotech environment.

• Contribute to the advancement of cell and gene therapies.

• Opportunity for professional growth and international exposure.

Ready to join us?

We look forward to getting to know you. The recruitment process usually includes 2–3 rounds and provides space for aligning mutual expectations.

The SCT Cell Manufacturing Team